The American movie theatre chain – AMC Entertainment Holdings – continued expanding its cryptocurrency endeavors by enabling customers to buy digital gift cards with Dogecoin (DOGE). The service will be available on the company’s website, its mobile app, and in theatres, as people will need a BitPay Wallet to execute the purchase.
Dogecoin Enters The Movie Industry
According to a recent poll conducted on Twitter by AMC’s CEO – Adam Aron – nearly 80% of the participants responded positively to the idea of the world’s largest movie theater chain to add Dogecoin as a payment method among other cryptocurrencies. What’s more, Elon Musk – one of the most prominent supporters of the meme coin – liked his tweet.
It looks like the results have been hard to ignore as today Aron announced that AMC would start selling digital gift cards (up to $200 per day) in exchange for Dogecoin and other digital assets using a BitPay Wallet.
The ever-vocal crypto community was quick to discuss the matter under his tweet. Comments like “This is great news for AMC clients,” “Dogecoin to the moon,” and “DOGE is here to stay” were some of the top replies.
It is worth noting that the news had a positive impact on the price of the meme coin as it increased by over 10% after announcing the move. Despite retracing slightly since then, DOGE is still among the few coins in the green today.
DOGE Followed BTC, ETH, BCH, And LTC
AMC Theatres became the largest theatre chain in the world after it acquired Odeon Cinemas, UCI Cinemas, and Carmike Cinemas in 2016. Founded in 1920, it hit over $1 billion in revenue as of last year.
The company jumped on the cryptocurrency bandwagon in the middle of August. Back then, AMC revealed it would add bitcoin as a payment option by the end of 2021. Thus, it joined other global brands which previously adopted the primary cryptocurrency, such as Philipp Plein, Quiznos, Sheets, and more.
Later on, in September, America’s movie theatre chair said it would expand the number of cryptocurrencies accepted as a means of payment. Namely, those assets were Ethereum (ETH), Bitcoin Cash (BCH), and Litecoin (LTC).