The blockchain-powered membership program by Fnatic and CryptoCom will enable full ownership of the digital asset by the holders, alongside access to several other benefits and features.
Esports organization Fnatic has announced joining forces with CryptoCom to roll out the details of a first membership program that would offer fans a myriad of money-can’t-buy rewards and features across content, digital and physical products, exclusive events, etc.
According to the press release shared with CryptoPotato, the program has three tiers – Citizen, Core, and Pioneer. Rewards include chances to attend private digital and physical events, meet and greets with the Fnatic pro-player and creator rosters, etc.
CryptoCom will back Fnatic’s advancement into the Web3 space with technologies such as CryptoCom Pay, CryptoCom DeFi wallet integrations as well as future member exclusive content drops. Besides, members will also be able to get early access to exclusive physical and digital events, and Fnatic drops.
“It’s no secret that for any brand, especially in esports, the community is everything. Fans empower us, and we couldn’t exist without them. Our membership program is designed to bring our community closer to us, as well as our players and creators. This means having their voices heard, influencing where we go next, and providing rewards and features they care about.”
The main idea behind the development of the membership program is to provide enduring value for fans and owners with the ability to access real-world benefits. Contrastingly, fans “rent” their membership in a traditional subscription model.
The new membership program by the UK-based esports organization, on the other hand, is built on blockchain technology through NFT keys. This will enable fans to own their membership, the keys to which are run on an energy-efficient Proof-of-Stake (PoS) blockchain.
CryptoCom’s Tryst With Esports
Several crypto and blockchain companies have managed to capitalize on the burgeoning esports industry to boost mass crypto adoption. Several partnerships were inked between both sectors.
CryptoCom’s tryst with Fnatic can be traced back to September 2021, when the two entities announced signing a five-year partnership deal worth over $15 million. This marked the exchange’s entry into esports for the first time and it went on to become Fnatic’s global cryptocurrency partner.
A few months later, the digital asset company announced a multi-year partnership deal with streaming platform Twitch to become the official global cryptocurrency partner of esports tournament series Twitch Rivals.
Besides its ventures in esports, CryptoCom recently signed a sponsorship deal with FIFA to become the exclusive cryptocurrency exchange sponsor of Qatar 2022.