The advent of the metaverse has unleashed endless possibilities and opportunities. This impressive technology has been adopted in industries such as gaming, fashion, and even entertainment. 

A less recognized aspect of the metaverse is its potential for the art industry. Many admirers of art feel underrepresented in the new World. That is going to change. 

OVR and Wrong theory have partnered to change the story. This partnership was created to bring value to the metaverse and promote arts and culture.


OVR is a cutting-edge AR platform powered by the Ethereum Blockchain. It represents a new standard in augmented reality where geographical experiences are based on the user’s position.

This revolutionary metaverse is available for all users and can be accessed using mobile devices or smart glasses. All users have access to interactive, personalized, and immersive experiences.

On the other hand, WRONG THEORY is a standard for Crypto and Contemporary Art in the physical world and the Metaverse. This innovative platform is a collaboration between artistic, curatorial, and managerial expertise. WRONG THEORY is dedicated to supporting innovative artists and projects as well as creating artistic merger between new trends and the cultural landscape. 

The partnership between these innovative platforms is due to their many shared values on art and culture. With the birth of the partnership, a WRONG THEORY Art District will be incorporated into the OVR metaverse. Also, Alessandro Brunello, the founder of WRONG THEORY will become the Art Advisor of OVR. 

Commenting on the merger, Alessandro Brunello stated that:

“For us at WRONG THEORY, the choice of OVR is something natural for several reasons; first of all, it comes from the desire to collaborate with people we know from the pioneering days of blockchain, and that just like us give primary importance to relationships; secondly, we want to focus on supporting art and culture in all its forms and contribute in a decisive way to make the metaverse a space where the human being is at the center, a technology that enhances the best instances and trends.”

The WRONG THEORY Art District in OVR will be one dedicated to art, music, and design where exhibitions and events will closely model reality in an immersive metaverse. These districts will be located in various territories of interest on all continents in OVR. Armed with technological innovation, Art District experiences will be immersive and include moments of participation which will facilitate true admiration of Art and Culture. 

Diego Di Tommaso, the Co-founder, and COO of OVR spoke on the partnership with WRONG THEORY. He said: 

“WRONG THEORY brings some of the biggest NFT artists internationally to OVR. It’s a natural collaboration that combines the strengths of the OVR platform and WRONG THEORY to make the Metaverse and NFT art accessible to a wide audience. All you need is a smartphone to enter the OVR Metaverse and explore WRONG THEORY’s galleries and virtual events!”.

The partnership between OVR and WRONG THEORY is beyond promising. The leaders of each project are beyond accomplished and are poised for a revolution. 

Alessandro Brunello is the first IRL producer for the NFT space as well as a reference figure in the epochal transition from Crowd-Economy to Token-Economy. 

In 2021-2022, He curated the first museum exhibition of Crypto Art, “2121 Crypto Art is Now,” at the Museo Della Permanente di Milano. Also, In February 2022, he brought an NFT artwork to the stage of the Sanremo Festival for the first time with Highsnob, aka Eskalator and Kosmi. 

In addition, He is a Fintech and Blockchain expert and holds the European Crowdfunding record since 2018. Alessandro is also a member of the New York Academy of Sciences and IAG (Italian Angels for Growth). Alessandro has also spoken at many important international conferences on Blockchain, NFT, Metaverse and Crypto. He has taught at the Experimental Center of Cinematography, Scuola Holden in Turin, IED European Institute of Design, and in several masters on technological innovation.

Since 2012, he has published several essays translated all over the world and manuals adopted as academic textbooks.

Recently, in March 2021, Alessandro launched the Premessa della Premessa experiment, the first NFT by a mainstream Italian artist: Marco Castoldi, aka Morgan. 

OVR promises to be the perfect platform dedicated to showcasing the importance of art & culture.  

For more information on this spectacular partnership and its potential to revolutionize the art and culture industry, check out the following websites: 



The post has appeared first on thenewscrypto.com

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