The fast-growing social media platform TikTok, which has surpassed 1 billion monthly users worldwide, has jumped into the non-fungible tokens (NFT) scene by announcing TikTok Moments.
“TikTok is exploring the world of NFTs as a new creator empowerment tool,” says the company on its TikTok Top Moments.
“NFTs are a new way for creators to be recognized and rewarded for their content and for fans to own culturally-significant moments on TikTok.”
To begin with, TikTok is leveraging content from a select few of its top creators including Lil Nas X, Bella Poarch, Grimes, and Rudy Willingham. It will be one-of-one limited edition NFTs that will generate the buzz essentially among the existing NFT community.
“Now, you can own a moment on TikTok that broke the internet.”
The proceeds will “largely” go directly to the creators and artists of the NFTs, it further added.
These NFTs will be available on a dedicated site powered by Immutable X, a layer 2 solution for Ethereum that claims to be “100% carbon neutral.” These moments can be traded on secondary NFT marketplaces such as OpenSea.
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