This year's 4/20 cannabis celebrations demonstrated not only a growth in consumer demand but also the crucial role of technology in understanding this surge. The overall week of 4/20 saw 3x the sales and units sold compared to any typical week.
Treez, a point-of-sale provider, reported a 120% increase in sales on 4/20 compared to the previous year, with a striking 200% increase the day before. This indicates consumers were preparing early for the festivities.
Transaction Data
Jane Technologies, a leading digital provider for cannabis dispensaries, smoothly handled over half a million transactions, totaling $23,878,546.72 in sales.
Despite a minor 8% decrease from 2023's sales on the same day, the combined total for 4/19 and 4/20 reached a record $45,708,937.34, up 14.32% from the previous highest two-day total.
Sales Highlights
Illinois led state sales with $4,494,973.86, though slightly down from the previous year.
Sales figures from California and Colorado also highlighted significant market …
