Celebrities Regret Crypto Ads: Is the Era of Endorsements Over?

Cryptocurrency Ads


The widespread trend of celebrities endorsing cryptocurrency promotions has taken a hit in recent years. With an increasing number of scams, lawsuits, and regulatory crackdowns, many celebrities, including Larry David, are now expressing regret for their involvement. In this article, we’ll delve into Larry David’s experience with a crypto ad and explore the implications for celebrity endorsements in the crypto industry.

Larry David’s Regretful Decision

Larry David, the well-known American comedian from “Curb Your Enthusiasm,” openly expressed regret for his participation in an advertisement promoting the failed cryptocurrency exchange FTX. In an interview with the Associated Press, David called himself an “idiot” for taking part in the Super Bowl commercial. He admitted to seeking advice from friends who he believed were knowledgeable about crypto, only to later realize that he had been misled.

The ad, which aired during Super Bowl LVI in February 2022, showcased Larry David rejecting traditional investments in favor of embracing crypto as the next big thing. Unfortunately, his involvement with FTX resulted in negative consequences for both his finances and the perception of crypto ads in the mainstream media.

Celebrities Battling Legal Challenges

Larry David is just one example among many celebrities facing the repercussions of endorsing crypto initiatives without conducting thorough due diligence. Over the past couple of years, a wave of class-action lawsuits has targeted numerous A-list celebrities associated with crypto endorsements. Boxing icon Floyd Mayweather and reality TV star Kim Kardashian, for instance, faced charges from the Securities and Exchange Commission (SEC) for their alleged involvement in promoting a pump-and-dump scheme.

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Another significant lawsuit involved 37 celebrities linked to the NFT blue-chip project known as the Bored Ape Yacht Club. These high-profile figures were accused of deceiving their fans into purchasing NFTs. As a result, mainstream media has seen a decline in crypto advertising and endorsements.

Shifting Away from Crypto Promotions

The mounting scrutiny and legal battles involving celebrities in the crypto industry have prompted a significant shift. Celebrities, who once eagerly embraced the booming popularity of cryptocurrencies, are now reconsidering their involvement. This change is evident in the absence of crypto ads during major events like the Super Bowl and the overall decline in mainstream media’s acceptance of such promotions.

The increasing number of charges against celebrities who failed to conduct proper due diligence has diminished the patience of both fans and media outlets. The repercussions of these endorsements have proven to be substantial, resulting in financial losses for fans and tarnishing the public perception of the crypto industry.


The regrets expressed by celebrities like Larry David regarding their previous involvement with crypto ads serve as a warning for both celebrities and individuals considering endorsements in the crypto industry. It highlights the importance of conducting thorough due diligence before associating oneself with any cryptocurrency project, especially when it comes to endorsement deals. As the industry continues to evolve, endorsements and advertising practices will likely be met with heightened skepticism from the public and mainstream media.